(608) 416-1610

Build Your Brand With Tips from a Former Harley-Davidson Executive!


As a major player in one of the world’s most celebrated turnarounds, Ken Schmidt helped transform Harley-Davidson in the 1980s through the mid ‘90s from a just another motorcycle company into one of the world’s most popular brands and dominant competitors.


In his keynote presentation at the In Business Expo & Conference on May 18, Ken will teach you how to position your business to ensure that it’s memorably different than competitors, and how to strengthen your reputation so your customers stay fiercely loyal and refer you to others – even when your prices are higher.


Learn more and register today at www.MadisonBusinessExpo.com.


Plus, save $10 on your registration with code MESBA!

Valid through May 6.



General Expo Message


Let’s Get Back to Business – In Person!


The In Business Expo & Conference is back in person on May 18! This is a full day dedicated to helping you achieve your business goals and helping you making the right connections for success where you will:


  • Meet new people and exchange ideas while networking on the expo floor.
  • Seek business solutions from exhibitors with new products and innovative solutions to improve efficiency at your organization.
  • Learn from local experts who will share actionable strategies in sales, leadership, and team-building at three information-packed seminars.
  • Engage in a thought-provoking Strategy Session on DEI as a business growth strategy with Kwame Salter, a persistent force for strategic inclusion in corporate America and a former senior vice president at Kraft Foods.


And you won’t want to miss Ken Schmidt’s opening keynote remarks on customer loyalty. He was integral in transforming the once-struggling Harley-Davidson into one of the world’s most popular brands and dominant competitors


Register today at MadisonBusinessExpo.com!


Admission to the expo floor is $10, but you can attend for FREE with code MESBA.


Additional fees apply to the keynote presentation. The discount code will take $10 off keynote ticket prices. Valid through May 6.