(608) 416-1610

About Us

Monona East Side Business Alliance


Our Mission

Our mission is to promote and foster an environment that attracts, supports and retains private-sector jobs, spurs economic vitality and enables quality educational opportunities for the area while always promoting and encouraging engagement with our members. With the help of our members, MESBA is committed to improving the economic future of our community. We are dedicated to propelling the Monona East Side community forward through sustainable and responsible business growth.

In pursuit of that mission, the Monona East Side Business Alliance offers a variety of networking events and professional development opportunities to connect and foster growth in our business community. We also advocate for business at all levels of government.


Board of Directors

We are governed by an 11-15 member board of directors, representing a diversity of companies, industries, and business interests. The board is actively involved in decision-making regarding our advocacy efforts, financial health, programming, and membership recruitment and retention.

Leah Hernandez – Board President

  • The Cozy Home
  • Originally from Jefferson, WI
  • Favorite part about the East Side:
  • The sense of community and desire for growth.

Ryan Ackerman – Board Treasurer

  • Monona Bank
  • Originally from East Side of Madison
  • Favorite Part of the East Side:
  • The small-town neighborhood feeling with easy access to the bike path.

Teri Erickson – Board Secretary

  • I love the hidden parks that could be anywhere! I also love that you can walk all the way around the lake starting and stopping in Monona. I also love the little shops like Booth 121 and The Cozy Home. Mr. Brews is my favorite burger joint, best burgers ever!

April Carlisle – Board Member

  • I love the people! I love that it is a beautiful community and that we all somehow know each other and if by chance we don't, we are excited to meet and support each other because that's how the Eastside works!

Aaron Pruefert – Board Member

    Joe Long – Board Member

    • All the amazing restaurants!

    Shawn Nesbitt – Board Member

    • How friendly everyone is.

    Karen Bosold – Board Member

    • Community Member
    • Originally from Madison
    • Favorite part of living on the East Side:
    • All the local restaurants.

    Christine Welcher – Executive Director

    • MESBA
    • Originally from Bangor, WI
    • Favorite Part of the East Side:
    • The friendly small town feel with the convenience of a large city.

    Laura Hofsteen – Toursim Coordinator

    • Lots of public water access, a strong sense of community, and the best fireworks display I've seen anywhere in the country.

    About Our Area

    Wrapped around the eastern shore of Lake Monona and divided by the Yahara River, our community offers some of the best water access to relaxing beaches, fishing, canoeing, kayaking, hiking, and biking. A plethora of famous photos of the State Capitol and Frank Lloyd Wright’s legendary Monona Terrace as viewed across Lake Monona from our shoreline are what Monona residents experience daily, but never take for granted. The distant calls of trumpeter swans from the lake evoke a serenity that doesn’t often exist in urban communities. In Monona, you’re never far from the waterfront and its natural, effortless beauty.

    Historically, Monona was developed as a resort community with cottages and resorts lining the lakeshore. That resort-community feel still exists today, especially in the summer months when you see people portaging their kayaks and canoes down the city streets headed for the lake. Our quaint city of about 8,000 residents is surrounded by the city of Madison and Lake Monona. We are home to the most popular bike route in Dane County, the Monona Lake Loop, a 12-mile ride that circles Lake Monona and takes riders through downtown Madison.

    The Monona East Side community is minutes away from downtown Madison, the Dane County Regional Airport, the University of Wisconsin-Madison, Madison College, and numerous eclectic neighborhoods located throughout the east side of Madison, like Williamson Street, Atwood Avenue, and East Washington Avenue. The Monona East Side community is also home to numerous music festivals and food festivals in the Madison area.

    We invite you to visit our beaches, bike the Monona Lake Loop, kayak the Yahara River, savor our cuisine, and visit our unique shops. Explore the Aldo Leopold Nature Center and Olbrich Botanical Gardens in summer and winter for endless recreational opportunities.

    Download MESBA Logos

    Are you a MESBA supporter? We love to see our members featuring our logo on their websites and on their marketing materials. Below are a variety of high-resolution and low-resolution logo files for our members to use. Please contact us if you have any questions or give us a call at 608-416-1610.

    JPG Versions

    PNG Versions